Do you think HVAC Marketing is changing? Who was it that said the only thing that doesn’t change is the fact that everything is changing?
This is one of those books you should keep in stock. A classic since it rolled off the press in 1998. Hand one to any employee especially those in your HVAC Marketing Department, you see struggling with accepting change.
Some of us are just wired to fight change to the death. Personality profiles show technical people are the most adverse to change. HVAC companies are full of technical people. Do us a favor and help us work through the issues.
The book is a business fable about two mice and two little people and their four reactions to change.
Written by: Spence Johnson