Do you remember your high school sports coach saying, “when things get tough, the tough get going”? That was good advice. When things get tough in the economy, make the mental decision not to participate. Redouble your efforts. If a recession is a 10% decline in business, double your efforts to make up the 10% plus growth of 10%.

This series of posts will suggest no-cost or low-cost marketing to help grow your business.

Direct mail is the old reliable marketing technique for HVAC Marketing. Direct mail activity has declined in the past year with many businesses moving their marketing to the Internet. This provides less competition and more opportunity in direct mail.

Make sure you implement your direct mail program using the proven methods suggested in our postcard marketing article. Track your results and if you do decide to experiment, test the trial against the traditional method.

We recommend marketing single HVAC tune-ups and having your tech convert the tune-up to a HVAC service agreement or HVAC replacement lead.

Good luck with your HVAC marketing and growing your business.

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