E-mail and direct mail are essential tools in the HVAC Marketing arsenal.  Using the telephone for marketing  should also be a tool used on a regular basis.  Many people communicate best by voice. Use every excuse you can think of to talk to your customer.

Outbound Telephone Marketing

• In most states you can call consumers that you
  have done business with in the past.  Check
  your state laws.
• You can also call consumers who have not
  enrolled in the no-call-list
• You can usually call businesses
• Call and confirm service calls before
  dispatching the tech.  Set up a service
  agreement sale by asking if they qualify for your 15% discount?
• Make a happy call after every visit to make sure
  you have a happy customer
• Follow direct mail with a phone call and ask the
  customer if they have any questions
• Ask customers if they want a filter change
  reminder via phone
• Conduct telephone surveys

Inbound Telephone Marketing

• Answer the phone with a cheerful greeting.  “It’s a wonderful day at myAcCompany, how can
  we help you?”
• Ask curiosity questions to get the customer
  involved.  “Do you qualify for our 15%
  discount?”  When the ask how to qualify,
  you explain your service agreement program
• Have a live person answer the phone
• Never let the phone ring more than twice
• Everyone answers the phone, even the owner
• No one gets their calls screened.  If you don’t want to talk, politely excuse
  yourself
• Ask all customers if they are happy with their
  electric bill.  Present benefits of
  energy efficient product or service.
• Design phone scripts for all possible questions
  and have them available in a binder at every desk.
• Recruit a secret shopper and listen-in when they
  call your company and ask questions.
• Use a message on hold.

Don’t participate in a slow economy; turn on your HVAC
Marketing.

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